Poster Guidelines

Important Tips

  • Know your audience so that you can communicate effectively
  • Text should be large enough to be seen from 5 feet away (at least 36 point font size)
  • The elements of the poster should be organized in a way that leads the viewer through the display
  • Make illustrations simple and bold
  • The display should be self-explanatory so that you are free to talk
  • Keep displays simple and text brief; a viewer should "get it" in 30 seconds
  • A neutral colored poster on matte board is more pleasing to the eye than one on a bright colored background
  • Organize information and edit content to eliminate distracting visual noise

Planning

  • Remember you will only have a limited amount of time to catch viewers attention, so don't overload your poster with too much information
  • List all of the things that you want to say, and put them in the order of importance. Select only the first three points as the focus for your poster.

Layout

  • Plan the layout of your poster by thinking about the content and how it will appear on the poster
  • Capture the viewer's attention, then guide them visually through your information
    • The title is at the top. Next, viewers look at the upper left; there you can put an introduction that briefly states the question you're asking and why it's important. Then you can explain what you did and how you did it. Your conclusions come last.

Fonts 

  • Use common serif fonts for body text, headlines, or labels
  • Do not use more than three different fonts on your poster
  • Text should stand out against the background to be seen and read
  • Black text on white background works best, although other font colors can be used for short phrases or sentences

Colors

  • Maintain a consistent color theme. University of Arizona branding guidelines and color palette can be found at https://brand.arizona.edu/guide/color
  • A PowerPoint poster with Arizona logo and UA red and blue that you can customize with your content is available here: poster_template.pptx
  • Use bright colors sparingly

Images

  • Use high quality images to tell your story
  • Crop and edit images, if necessary, so important information is obvious

Handouts

  • You are strongly encouraged to provide brief handouts for your poster which, at a minimum, include your full contact information, the title and description/abstract of your session, and any information you can provide about where additional materials can be viewed or retrieved (e.g. on the IT Summit website after the conference, etc.)
  • You’re advised to bring 100-150 handouts, and a generous supply of your business cards for when the handouts run out! You should plan to provide any additional materials on your own.

 

IT Summit 2016

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