Commit to UA! Design & Development of the Admitted Student Day Website

Admitted Student Day, the last recruitment event of the 2018 UA recruitment cycle, aimed to sway admitted students to commit to UA. During the event, students could ‘try on’ Wildcat Life through interactive workshops, mock lectures, info sessions, and guided tours. The ASD website needed to convey the value and excitement of the event via messaging & graphics, to clearly communicate the schedule’s various offerings, and to ultimately drive students to register. This poster session will showcase our team’s creative concepting methods, our iterative design and development process, how we implemented user-focused interactivity, and what it took to pull in content and keep the website still light and fast on load time. When the amount of RSVPs surpassed expectations, we knew the website had delivered a delightful and smooth user experience that reflected the event’s value and significance, and that many students were on their way to becoming Wildcats. View the website can currently be viewed here: https://goingto.arizona.edu/_site