What is Constituent Relationship Management (CRM) at UA? If you provide any type of university service to others–students, instructors, visitors, staff–this session is for you! Join your colleagues in recognizing important customer interactions in our work and seeing how your unique work can be supported by CRM. Learn about the new Salesforce system—what it is and what it isn’t, and how it supports customer service-related activity. Find potential intersections between CRM, your service role, and service roles across campus. And learn a few collaborative facilitation practices and get hands on in the process! No laptop needed