Implementing Marketing Cloud at UArizona

Learn how the Trellis team balanced the 3 P's—policy, people and politics—to implement an enterprise-level communication tool for the University of Arizona campus. Trellis works strategically in partnership with central Marketing and Brand Management on the service. From initial data set up, to ongoing enhancement requests, Trellis prioritizes campus needs to better understand how we communicate with our constituents.

When

-

Where

Category

Project Management & Professional Development